Bringing market insights to life—helping farmers and agribusinesses make informed decisions with clarity and confidence.
AMT provides you with essential daily insights to keep you ahead in the agricultural market, whether you’re involved in livestock, grains, or fresh produce.
AMT began with a simple yet powerful vision—providing farmers, producers, and agribusinesses with the insights they need to make informed decisions. Founded by Dr. Johnny van der Merwe, AMT has been at the forefront of agricultural market analysis since 1998. With years of experience and a passion for data-driven insights, Johnny has built a trusted platform that delivers real-time market trends, expert analysis, and valuable forecasting.Founded by Johnny (some may know him as Dr. van der Merwe), AMT (Agricultural Market Trends) has become South Africa’s go-to source for agricultural market insights. With daily videos and expert analysis, Johnny helps farmers and agribusinesses navigate the market with confidence.
We are committed to delivering precise and reliable market data.
We continuously evolve our methods, providing the best insights.
We build lasting relationships with farmers, businesses, and industry leaders.
We promote informed decisions that drive agricultural success.
To be Africa’s leading source for agricultural market intelligence, transforming complex data into actionable insights. At AMT, we believe informed decision-making leads to stronger, more sustainable agricultural businesses. Our goal is to provide accurate, timely, and transparent market analyses that empower farmers, agribusinesses, and stakeholders to navigate the evolving agricultural landscape with confidence.
Dr. Johnny van der Merwe is a sought-after speaker who is regularly featured on platforms like OFM, Groot Plaas, Pretoria FM, Landbouweekblad, and more. His expertise in agricultural market trends makes him a valuable resource for conferences, industry events, and corporate engagements.
Looking to book Johnny for your next event? Visit our Speaking page to learn more.
